Our Managing Director
Anne Ward has been a qualitative researcher for more than 25 years. Before committing to the work she loves and does best, she worked in PR, in the charity business, in the print, import/export and as a scientific researcher. (She can still tell you more about airflows through coke beds in blast furnaces than you would wish to hear).
A Passion for Quality and Creativity
Starting off as a researcher in advertising, she has spent most of her career on the research agency side. She ran her own consultancy before going to work with the doyen of qualitative research in Britain, Bill Schlackman, whose creativity is still an inspiration to her.
A brief mid-career fling with politics was exhilarating and sent her back to the qualitative life with gratitude and extra zest.
From 1993 to 2005 she was Qualitative Director of Ipsos UK, heading and building up the qualitative team at Ipsos UK, working with a diverse range of clients from global conglomerates to hopeful start-ups. Throughout her career there she was instrumental in the creation and development of new tools, methods and approaches, drawing inspiration and practical elements from other disciplines and technologies.
She was closely involved with qualitative training within the organisation including development of the Ipsos Online Academy.
She was also active in developing an integrated, global qualitative network, sharing training, new approaches and vision. She was also working continuously with members of the global team on a wide range of projects and product fields. This generated invaluable insight and practical understanding of the best practice – and how to avoid the pitfalls – of international project design and management.
Anne has been an active and enthusiastic member of the Association for Qualitative Research (AQR), a committee member for several years and one of the team responsible for the creation and implementation of their successful International Qualitative Conferences. She is a Full Member (MMRS) of the Market Research Society.
She has also written or presented numerous articles and papers at conferences in UK and Europe.